Post by account_disabled on Dec 28, 2023 15:41:31 GMT 5.5
The last turbulent year has brought a plethora of changes under its belt and such changes have been particularly pronounced in the consumer (who is not recognized even by the mother who gave birth to him). According to a recent study by Econsultancy and Adobe , the pandemic has given birth to a new type of consumer that is more experience- oriented and much more in tune with new technologies than before. From the report, in which more than 13,000 global marketing professionals took part, the consumer and their purchasing habits have definitively shifted towards digitalization (raised to maximum power) . And this translates into new expectations on the part of the customer, who demands more authentic and personalized experiences from brands. We are facing a challenge of the highest order for brands (particularly because the consumer is also more ready than ever to throw their hair in the air).
The consumer born from the womb of the pandemic is completely different in their purchasing habits and behavior 64% of marketers in the EMEA region are seeing notable Phone Number List growth in consumer demand in the digital industry. And almost 47% of marketers are also seeing changes in the behavior of their customers (whose shopping carts have changed size and are also interested in new product categories). It is also worth noting that 30% of marketers observe that consumers are now less loyal to brands than before . And consequently brands must work harder when it comes to attracting and retaining customers. In order to properly understand the new type of consumer emerging from the pandemic and adapt to their eternally changing habits, brands must collect data about them as quickly as possible to turn them into “insights” that can be put into practice as soon as possible. . The problem? Only 24% of marketers rate their ability to quickly and accurately compile customer data as strong.
Generally speaking, brands that quickly compile and process customer data also invest in marketing (50%) , customer acquisition (52%), and customer loyalty (44%). Experiences are a “must” for brands eager to stand out from the crowd Those brands that make an effort to connect with their clientele based on inspiring experiences have, according to the Econsultancy and Adobe report, a clear competitive advantage over the rest. Not in vain, 71% of companies clearly focused on customer experience showed considerably better results during the second half of 2020. Additionally, consumer willingness to report satisfaction with branded digital experiences is twice as high among companies armed with robust analytics capabilities. Even so, there still seems to be a lot of room for improvement in the area of customer experience . 59% of marketers in the EMEA region admit that they would react with frustration to the experiences generated by the brands they provide their services to.
The consumer born from the womb of the pandemic is completely different in their purchasing habits and behavior 64% of marketers in the EMEA region are seeing notable Phone Number List growth in consumer demand in the digital industry. And almost 47% of marketers are also seeing changes in the behavior of their customers (whose shopping carts have changed size and are also interested in new product categories). It is also worth noting that 30% of marketers observe that consumers are now less loyal to brands than before . And consequently brands must work harder when it comes to attracting and retaining customers. In order to properly understand the new type of consumer emerging from the pandemic and adapt to their eternally changing habits, brands must collect data about them as quickly as possible to turn them into “insights” that can be put into practice as soon as possible. . The problem? Only 24% of marketers rate their ability to quickly and accurately compile customer data as strong.
Generally speaking, brands that quickly compile and process customer data also invest in marketing (50%) , customer acquisition (52%), and customer loyalty (44%). Experiences are a “must” for brands eager to stand out from the crowd Those brands that make an effort to connect with their clientele based on inspiring experiences have, according to the Econsultancy and Adobe report, a clear competitive advantage over the rest. Not in vain, 71% of companies clearly focused on customer experience showed considerably better results during the second half of 2020. Additionally, consumer willingness to report satisfaction with branded digital experiences is twice as high among companies armed with robust analytics capabilities. Even so, there still seems to be a lot of room for improvement in the area of customer experience . 59% of marketers in the EMEA region admit that they would react with frustration to the experiences generated by the brands they provide their services to.
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