Post by ati350574 on Feb 22, 2024 9:30:20 GMT 5.5
Doing marketing work for e-commerce sites means facing very specific challenges. First of all, highlighting e-commerce sites requires the person doing the marketing work to create a good balance between user experience, conversion improvements and SEO . Secondly, since online stores generally have a comprehensive and complex structure, on-site optimization efforts can turn into a never-ending nightmare. Topics Included in the Article (Quick Access) Keywords Research Keyword Matrix On-Site Optimization Structured Data Copy Problem Non-Stock Items pagination Site Speed mobile HTTPS Crawl Budget SEO recommendations for e-commerce sites In this guide, all the contextual and technical problems that those doing e-commerce SEO work may encounter are mentioned.
In addition, applicable methods to deal with these problems and techniques to save time are included. Leave Generic Keywords Aside and Focus on Smart Combinations Conducting keyword research for e-commerce sites means going beyond search volumes and competitive analysis. The main reason behind this Czech Republic WhatsApp Number complexity may be the purchasing cycle. Each step in the purchasing cycle requires focusing on different keywords. Generally, when customers enter online stores, they go through 5 different steps before making a purchase. The keywords and keyword phrases in these different steps are different from each other, just like the steps. Awareness : Searchers seek general information about a subject. Ranking for keywords in this field is not easy due to competition.
Research : Visitors look for more specific information. The names of category pages are the keywords to focus on. Comparison : Users research the good and bad aspects of a brand, product or store. Keywords in blog posts and product reviews are important. Purchasing : Searchers decide what they want to buy and shop. The point to focus here is the keywords on the product pages. Not to lose : The best thing to do in this step is to try not to lose the directly acquired customer. For this, it is necessary to reach customers with interesting campaigns. 1. Create 3 Different Keyword Lists As you can see in the steps above, the keywords used by customers in the research, comparison and purchasing steps are the keywords with the highest conversion potential.
In addition, applicable methods to deal with these problems and techniques to save time are included. Leave Generic Keywords Aside and Focus on Smart Combinations Conducting keyword research for e-commerce sites means going beyond search volumes and competitive analysis. The main reason behind this Czech Republic WhatsApp Number complexity may be the purchasing cycle. Each step in the purchasing cycle requires focusing on different keywords. Generally, when customers enter online stores, they go through 5 different steps before making a purchase. The keywords and keyword phrases in these different steps are different from each other, just like the steps. Awareness : Searchers seek general information about a subject. Ranking for keywords in this field is not easy due to competition.
Research : Visitors look for more specific information. The names of category pages are the keywords to focus on. Comparison : Users research the good and bad aspects of a brand, product or store. Keywords in blog posts and product reviews are important. Purchasing : Searchers decide what they want to buy and shop. The point to focus here is the keywords on the product pages. Not to lose : The best thing to do in this step is to try not to lose the directly acquired customer. For this, it is necessary to reach customers with interesting campaigns. 1. Create 3 Different Keyword Lists As you can see in the steps above, the keywords used by customers in the research, comparison and purchasing steps are the keywords with the highest conversion potential.
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