Post by account_disabled on Dec 21, 2023 9:16:39 GMT 5.5
Social Selling : everyone has their own definition. Many dream of it. A certain number try. Very few succeed. If we go beyond the numbers of followers, contacts, “readers”, “views” and are only interested in concrete results, that is to say customers who sign contracts, what I see (prospects, feedback, business cases, conferences, etc.) is that “pure” social selling is not what gives results. Some may have results, but we cannot focus exclusively on epiphenomena, in particular cases. What is interesting and usable is what gives results to the greatest number of people and can be easily duplicated.
If social selling doesn't work on LinkedIn, what does? When it comes Email Data to business, business development, lead generation, LinkedIn creates a lot of expectations. For what ? Because it looks simple, easy, quick and cheap. Since this is actually not the case, this creates a lot of disappointment. It's exactly like the Loto: 100% of winners have tried their luck, but we are very far from having 100% winners. What is social selling? Loïc Simon, the creator of the Social Selling Forum asked the question on LinkedIn a few days ago and the answers were numerous and varied.
Last December I attended a breakfast organized by Alexandre Durain. Each participant expressed their definition of social selling. It went a bit in all directions and in the end, social selling emerged as a somewhat catch-all concept in which we put a lot of things, including communication and marketing. I may have a somewhat purist view of it, but for me, it's not just the use of social networks by salespeople to develop their business. Loïc has a fairly similar vision: “transformation of sales towards more customer love through the use of social networks to sell yourself”.
If social selling doesn't work on LinkedIn, what does? When it comes Email Data to business, business development, lead generation, LinkedIn creates a lot of expectations. For what ? Because it looks simple, easy, quick and cheap. Since this is actually not the case, this creates a lot of disappointment. It's exactly like the Loto: 100% of winners have tried their luck, but we are very far from having 100% winners. What is social selling? Loïc Simon, the creator of the Social Selling Forum asked the question on LinkedIn a few days ago and the answers were numerous and varied.
Last December I attended a breakfast organized by Alexandre Durain. Each participant expressed their definition of social selling. It went a bit in all directions and in the end, social selling emerged as a somewhat catch-all concept in which we put a lot of things, including communication and marketing. I may have a somewhat purist view of it, but for me, it's not just the use of social networks by salespeople to develop their business. Loïc has a fairly similar vision: “transformation of sales towards more customer love through the use of social networks to sell yourself”.
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